As Apple prepares to announce its next platform at WWDC 2023, Apple developers earned over $1 trillion in 2022.

In 2022, developers will generate $1.1 trillion in billings and sales thanks to Apple’s App Store ecosystem, according to independent research by economists at Analysis Group. Additionally, 90% of this total came from purchases that did not take place through the App Store, meaning that there was no commission paid to Apple and that the money went straight to the creators.
In addition, the iOS App economy of Apple supports about 4.8 million employees in the U.S. and Europe, with over 2.4 million jobs in each area, according to a separate estimate by the Progressive Policy Institute.

The economists at Analysis Group believe that physical items and services accounted for $910 billion in sales for App Store developers, $109 billion came from in-app advertisements, and $104 billion came from purchases of digital goods and services.
In a press statement, Apple CEO Tim Cook stated, “As this report shows, the App Store is a vibrant, innovative marketplace where opportunity thrives, and we’re as committed as ever to investing in developers’ success and the app economy’s future.”

With Apple rumored to release a virtual reality headset at WWDC 2023, that investment in developers might take an intriguing turn the following week. The “Reality Pro” headset is perceived by some observers as a component of a development kit for app developers who have associated vertical applications, as opposed to a mass-market offering.

Analysis Group claims that the expansion of the App Store ecosystem may be traced to rising demand for transportation and ride-hailing services as well as rising ad expenditure in social media and retail applications.
As travel restrictions related to the pandemic loosened, sales of apps like travel climbed by 84% in 2022, while sales of apps like ride-hailing grew by 45%, pointing to a promising recovery.

However, several pandemic-era app economy patterns, including those in the food and grocery sectors, have persisted and driven up sales. Since 2019, sales of groceries via iOS apps for delivery and pickup have more than quadrupled, and vice versa.

Since the category of app-based entertainment has had the largest growth in terms of digital goods and services, the creative economy that grew during the pandemic is still making considerable progress in the App Store.
Billings and sales for American developers have surged yearly by more than 80% since 2019. Developers experienced growth of 27% from 2019 to 2020, 27% from 2020 to 2021, and 29% from 2021 to 2022.
The Analysis Group attributed this expansion to the App Store’s international reach, noting that the platform supports over 195 payment options and works with 44 different currencies at 175 shops in various nations.

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